{"patagonia-long-root-ale":{"title":"Patagonia Long Root Ale","text":"Patagonia Provisions teamed up with HopWorks Urban Brewery to create Long Root Ale, using all organic ingredients and the first to be made with Kernza\u00ae, a soil-regenerating perennial grain.\r\n\r\nPatagonia approached Hype Type Studio to create the brand identity, visual language and packaging design for Long Root Ale. The new brand features the iconic Patagonia color palette alongside the \u2018Fitzroy\u2019 mountain logo which wraps seamlessly around the individual cans and packaging."},"nike-football-typeface":{"title":"Nike Football Typeface","text":"Working in collaboration with the brand team at Nike Football (David Frank, Mason Caldwell, Maria Cortinas) we were commissioned to design and build a custom typeface for the Nike Football Program.\u00a0"},"patagonia-houdini":{"title":"Patagonia Houdini","text":"Working closely with the team at Patagonia we were commissioned to design the visual language and campaign for Patagonia's super versatile featherlight, packable and weather-resistant Houdini\u00ae Jacket. \r\n\r\nThe Houdini\u00ae Jacket offers protection from the elements and a minimalist feature set built for trail runners but equally suited to climbers, mountain-bikers, anglers and anyone else going outdoors. It Runs, It Rides, It Climbs.\r\n\r\nCreative Director: Michael Leon, Patagonia"},"lift-by-encore":{"title":"Lift by EnCore","text":"We were commissioned to create the brand and visual identity for Lift by Encore. LIFT is the commercial aircraft seating division of the EnCore group of companies based in Huntington Beach, California. With a heritage goes back more than 40 years EnCore serves the commercial aerospace and defence sectors with a broad range of products including seats, interiors and composite aircraft structures. Combining the legacy of EnCore the Lift seats are setting industry bench marks for quality and comfort and in the process have redefined the narrative of economy class seating."},"nike-shock-the-world":{"title":"Nike Shock The World","text":"Typographic poster designs for Nike Basketball All-Star Weekend in New York City. The brief was to develop and establish a unique and global vernacular that was relevant to basketball, appropriate to New York City and extendable to other cities throughout the world. The resulting series of posters featuring bold, expressive and layered typography create depth and dimension with a nod to hand painted signage found on the streets and storefronts of NYC."},"ubear":{"title":"uBear","text":"Brand identity, print collateral, packaging and website for uBear\u00ae \u2013 A high end mobile phone, tablet and laptop accessories company based in Los Angeles, California.\n\nOur brief for the uBear\u00ae logo was to create an identity that would be both adaptable and instantly recognisable. The logo consists of a stand alone Bear marque hugging the letter U, as well as a custom sans serif logotype.\n\nA unique, bold and bright colour palette was used throughout the packaging to help distinguish it from similar products on the market. The use of gloss varnishes and metallic foils throughout the packaging helps to create interest on the shelf.\n\nIn addition to the identity and packaging, a fully responsive website was designed and built to allow a seamless user experience.\n\nPhotography by (link: http:\/\/gyorgykorossy.com text: Gy\u00f6rgy K\u0151r\u00f6ssy)"},"nike-kd8":{"title":"Nike KD8","text":"Logomark design for Kevin Durant's Eighth signature Nike shoe, KD8.  The brief was to develop a single, graphic numeral \u201c8\u201d that feels contemporary, modern and timeless, but with a sport performance edge to it. It needed to be a bold figure that could work if applied tonally. The graphic \u201c8\u201d was primarily designed to live on the footwear packaging for Kevin Durant\u2019s 8th signature shoe but needed to be strong enough to carry over into the larger kd8 seasonal narrative as well.\r\n\r\nThe \u201c8\u201d was drawn using simple and powerful graphic gestures and moments that speak to the art of the \u201cwoven\u201d technology and fabric of the shoe upper."},"kobe-x":{"title":"Kobe X \u2014 The Art of Attack","text":"Typography and logo lockup design to mark the launch of Kobe X, Kobe Bryant's tenth signature shoe for Nike."},"girl-skateboards":{"title":"Girl Skateboards","text":"'Lose Your Marbles' series. Board designs for Girl Skateboards."},"beats":{"title":"Beats by Dre","text":"Global advertising campaign concepts for Beats by Dre's 'Win the Game Before the Game' custom World Cup country inspired headphones."},"my-stride":{"title":"Nike MyStride","text":"Brand design, packaging design and identity system for Nike\u2019s MyStride. \n\nMyStride is a new innovation from Nike Kitchen. With four different \u201ccore\u201d units available, MyStride enables runners to fine-tune and build the perfect shoe when paired with the ideal core to create a truly customised running experience."},"hurley":{"title":"Hurley","text":"Typography design, brand refresh and seasonal brand direction for Hurley. The theme of the campaign is 'Progress in Work' \u2014  always striving for progression through hard work, you are always a work in progress. The type direction needed to be bold, iconic and flexible enough to use and scale across multiple stories online, primarily on Hurley.com and in print. Custom typography echoed the theme and was paired with raw utilitarian black and white photography along with a hit of a fifth color unique to each story."},"tab-lite":{"title":"Tab Lite","text":"Brand Identity, logo design and packaging direction for Coca-Cola\u2019s new Tab Lite drink.\n\nTab Lite is a low-calorie energy drink produced by The Coca-Cola Company. Tab Lite is named after Coca-Cola's original Tab brand that was first introduced in 1963. \n \nThe brief required an identity, logo and packaging system that helped communicate and focused on the low-calorie aspect of the new drink without losing its original Tab roots.\n\nCommissioned by Stag&Hare"},"kyrie-irving-nike":{"title":"Kyrie Irving \u2014 Nike Basketball","text":"Typography and logo lock-up design for Kyrie Irving\u2019s first signature shoe with Nike, the KYRIE 1."},"mtla":{"title":"Mark Tessier Landscape Architects","text":"Brand identity design, book and website for (link: http:\/\/marktessier.com text: Mark Tessier Landscape Architecture) (MTLA). MTLA is a full-service landscape architectural firm based in Los Angeles, California. \n\nMTLA are passionate about how the landscape evolves with time and use. Designing site-specific design solutions for exterior environments that unveil a sense of beauty, accessibility, environmental responsibility and usability. Building from this same foundation, the MTLA logo marque sits within the spatial boundaries and physicality of a contained space which then evolves and breaks out to create the full wordmark. As the environments they design evolve, enhance spaces and create intrigue, so too does the logo.\n\nThe Mark Tessier Landscape Architecture logo represents the clients deep understanding of spacial planning and bridges the complex relationship between architecture and landscape."},"nike-global-label-system":{"title":"Nike Global Label System","text":"Global communication and neck label system for Nike Apparel. The hierarchy of information was designed to be consistent across the brand and categories, incorporate and unify all variations of size, fabric, technology."},"nike-tech-logo":{"title":"Nike Technology Logos","text":"Thermal-Fit, Dry-Fit and Storm-Fit logotype design for Nikes fabric technology systems."},"nike-colordry":{"title":"Nike ColorDry","text":"Logo and brand design for ColorDry, Nike's revolutionary waterfree dyeing process. ColorDry technology delivers brilliant color with minimal environmental impact. Traditional dyeing uses 30 litres of water to dye one T-shirt. With ColorDry, zero water is used. The name \u201cColorDry\u201d highlights the environmental benefits and unprecedented coloring achieved with this sustainable innovation and technology."},"uncommon-wines":{"title":"Uncommon Wines","text":"Choosing wine is very subjective, where the approaches are as numerous as the varieties on the shelf.\u00a0You might choose a wine based on the food you're going to eat, or a server's best recommendation. You might choose a wine based on a label that speaks to you, a vintage from a particularly good year, or a blend that you know is sure to delight. Uncommon Wines wanted to create a brand much deeper and with more emotion. A wine that suits mood.\n\nFeeling curious, feisty, loved or devious? Uncommon Wines believes that every mood has a wine that pairs with it perfectly. Artfully and expertly blended by Andrew Murray, Uncommon Wines reflect their namesakes in depth, aroma, pallet and\u00a0weight. Each one gives you a new way to experience your wine as a complement to the mood you're in. The result was an uncommon approach by creating a strong, modern visual typographic identity paired with bold and unique print techniques.\n\nCommissioned by Bulldog Drummond."},"calvin-harris":{"title":"Calvin Harris","text":"Logo and identity design for Calvin Harris \u2014 a Scottish singer, songwriter, record producer and DJ.\n\nCommissioned though Vincent Haycock Studio."},"3am":{"title":"3AM","text":"Brand identity design for 3AM, a creative consultancy for leading entertainment brands. \r\n\r\n3AM is a partnership between Ridley Scott\u2019s commercial production company RSA Films and movie ad agency Wild Card. The firm develops new forms of content for global audiences and serves as a consultancy that collaborates with filmmakers, studios and brands in the early stages of a movie\u2019s production to create integrated content and marketing extensions."},"chocolate-skateboards-hype-chunk":{"title":"Chocolate Skateboards \u2014 Hype Chunk Series","text":"'Hype Chunk' series. Board designs for Chocolate Skateboards."},"various-marques-logotypes":{"title":"Logotypes + Brand Marks","text":"Various brand marks and logotypes designed by Hype Type Studio."},"andre-ward":{"title":"Andre Ward \u2014 Jordan Brand \/ Nike","text":"Logo design and brand identity for American professional boxer and the current WBA and The Ring super middleweight champion Andre Ward. \r\n\r\nThe brief was to develop a powerful logo\/mark that represents the passionate duality that Andre exudes both in and out of the ring."},"chocolate-skateboards-paint-series":{"title":"Chocolate Skateboards \u2014 Paint Series","text":"'Hype Paint' series. Board designs for Chocolate Skateboards."},"maya-moore":{"title":"Maya Moore \u2014 Jordan Brand \/ Nike","text":"Brand identity and logo proposal for NBA star Maya Moore.\n\nMaya Moore is an American professional basketball player and one of the most decorated athletes in the history of collegiate sports. Moore became the first female basketball player to join the Jordan Brand. I was approached to explore a number of logo proposals and designs for her Identity within the Jordan Brand."},"piper-gore":{"title":"Piper Gore","text":"Brand identity design for Piper Gore. Los Angeles based label specialising in contemporary clothing for women."},"juice-served-here":{"title":"Juice Served Here","text":"Brand design for Fresh Pressed Juice Bar."},"new-balance-numeric-2013-collection":{"title":"New Balance Numeric \u2014 2013","text":"Continuing my work with New Balance Numeric (NB#) I was commissioned to design and art direct the catalogue, advertising and promotional material for the Holiday 2013 Collection and Showcase.\n\nNew Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New Balance Numeric (NB#) combines both tradition and innovation with a genuine passion for skateboarding. I was approached by NB# to develop the Art Direction for this new brand and design the first catalogue to showcase the line.\n\nThough New Balance historically has always had numbered shoes, the Numeric line adds a name to each of the numbered models - with influence drawn from various parts of Boston. Officially, the Logan 637, Stratford 479, Brighton 344 and Quincy 254 all combine elements of their signature runner (574), but with limited stitch-lines, appropriate skate textiles and of course familiar NB design cues."},"new-balance-spring-2014":{"title":"New Balance Numeric \u2014 Spring 2014","text":"Continuing my work with New Balance Numeric (NB#) I was commissioned to design and art direct the catalogue, advertising and promotional material for the Spring 2014 Collection and Showcase.\n\nNew Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New Balance Numeric (NB#) combines both tradition and innovation with a genuine passion for skateboarding. I was approached by NB# to develop the Art Direction for this new brand and design the first catalogue to showcase the line.\n\nThough New Balance historically has always had numbered shoes, the Numeric line adds a name to each of the numbered models - with influence drawn from various parts of Boston. Officially, the Logan 637, Stratford 479, Brighton 344 and Quincy 254 all combine elements of their signature runner (574), but with limited stitch-lines, appropriate skate textiles and of course familiar NB design cues."},"nike-jordan-all-star-weekend":{"title":"All Star Weekend \u2014 Jordan Brand \/ Nike","text":"I was commissioned by Nike to develop a dynamic graphic system of elements versatile enough to extended across multiple mediums for use as part of a unique customisation package. The final package included a custom metal box which contained a pair of custom Jordan XX8s, t-shirts, badges and patches. Final products were offered to consumers as a part of the Air Jordan XX8 launch during the basketball All Star Weekend in Houson."},"russell-westbrook":{"title":"Russell Westbrook \u2014 Jordan Brand \/ Nike","text":"Logo exploration design for Russell Westbrook. The powerful logomark or the two-time NBA All-Star player represents the youthful confidence that Russell exudes both on and off court. The logo draws inspiration from the rebellious attitude inherent in southern California surf and Skate cultures."},"obey":{"title":"OBEY Clothing","text":"Website design and online store for (link: www.shop.obeyclothing.co.uk text: OBEY Clothing) (UK)\n\nObey Clothing continues to spread Shepard Fairey\u2019s message through Men\u2019s and Women\u2019s fashion. The websites are an online extension of the Obey campaign which has become an important urban phenomenon, subconsciously touching those well aware of their environment."},"jeff-lewis":{"title":"Jeff Lewis Color","text":"I was commissioned though Jeff Lewis Design to design the identity and packaging for Jeff Lewis Color line of home interior paints. Jeff Lewis Color simplifies the process of painting your space by offering a core palette of 32 colors in a range of muted neutrals in six different categories. The gloss system is offered in three finishes, simply named: no-gloss, quarter-gloss, and semi-gloss. The product range was hand-crafted by Jeff Lewis."},"pool-trade-show-2012":{"title":"POOL Trade Show \u2014 2012","text":"Event style, design and art direction for POOL Trade Show. POOLTRADESHOW is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names. The design direction for the 2012 show was developed using a flexible typographic approach, reflecting exciting new directions in fashion."},"nike-basketball-kobe-bryant-los-fearless":{"title":"Nike Basketball \u2014 Los Fearless","text":"Identity, typography and design for the 2011 NBA Allstar Game. Inspired by the spirit of Los Angeles and paired with big, bold, recognisable imagery of Kobe the posters tattoo the streets of East LA in rebellion. Los Fearless - the relentless energy of All-Star Weekend 2011.\n\nCD: Michael Leon Studio"},"ucla-athletics":{"title":"UCLA Athletics","text":"An important document for UCLA Athletics, Investing in Champions is a book sent out to individuals & organisations looking to invest in the program.\n\nInvesting in Champions takes its inspiration from within the heart of UCLA Athletics Brand. Bold use of colour and typography feature heavily in expressing the confidence and ambition of the UCLA teams and sports. Numbers are integral to nearly all sports and become one of the key aesthetics within the \u2018Investing in Champions\u2019 document. Large overprinted page numbers are styled shirt graphics to suggest the athletic nature of this document.\n\nLarge full and half page expressive sports images vary the pace of the document and give breathing space to pages full of large amounts of data. \nThe book was printed on uncoated stock throughout and features overprints in the two brand spot colours.\n\nCommissioned through Bright Design"},"dc-shoe-co":{"title":"DC Shoes Inc.","text":"Brand Identity Design and Visual Language for DC Shoe Co.\r\n\r\nDesign of the new identity and visual language for DC Skateboarding. The new logo had to be endorsed by the original DC logo, be iconic, conceptual in nature, have meaning, context and story. Aimed at the global core skateboard audience it had to be relevant to skateboard culture. The solution came in the form of a flag. Where DC Skate is directly related and has an alliance to DC. DC Skateboarding is an independent state and gains strength from the alliance in becoming part of the Commonwealth of DC . The DC Skate Flag endorsed by DC, is the story teller, a seal of quality and reliability for the brand. The flag is the new symbol of DC Skateboarding. \r\n\r\nCD Michael Leon"},"salvation-store-nike-inc":{"title":"Salvation Store \u2014 Nike Inc.","text":"Brand identity and design for the Salvation Flagship store, a Nike\/Hurley\/Converse retail concept in Malibu, California."},"salvation-lookbook":{"title":"Salvation Book \u2014 Nike Inc.","text":"Lookbook design and art direction for Nike's Salvation Brand. \n\nAfter completing the identity and visual language for Salvation I was asked to design a lookbook to coincide with the launch of the Salvation brand and store. The first seasonal book presents a comprehensive look at two artists (Jonathan Zawada & National Forest) through original artwork, their process and studio environment. These artist collaborations are at the forefront of the Salvation creative experience. \n\nCD: Michael Leon"},"reebok-cross-fit-games":{"title":"Reebok \u2014 Cross Fit Games","text":"Print design for Reebok CrossFit Games. The design was the primary visual on Athlete Product for 2015 Reebok CrossFit Games. \r\nCreative Director: Michael Leon"},"rf1":{"title":"Quiksilver \u2014 Reese Forbes RF1","text":"Label design and identity for Reese Forbes RF1 Quiksilver shoe.\n\nCD Michael Leon Studio"},"pool-trade-show":{"title":"POOL Trade Show","text":"Event style, design and art direction for POOL Trade show. Following the success of the work I did for previous POOL Trade Show shows I was commissioned once again to create and develop the design direction for the August 2012 show in Las Vegas. POOL Trade Show is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names."},"ks10-quiksilver":{"title":"KS10 \u2014 Quiksilver","text":"Logo design and art direction for the Quiksilver KS10 identity to celebrate Kelly Slater's 10th World Title win."},"stussy":{"title":"Stussy","text":"On-garment branding for Stussy."},"andy-howell":{"title":"Andy Howell \u2014 Art, Skateboarding & Life","text":"Book Design and Art Direction for artist, Andy Howell. By merging Andy Howell's iconic artwork and life story, I designed the book to give a creative and inspirational journey through the origins of the DIY movements in art, action sports, and the birth of a new youth culture. The chronologically arranged chapters are driven by a mixture of narrative text and full bleed visuals. The book has been a great success for the artist, selling through major retailers around the world.\n\n304 Pages + 2xDVD"},"livestrong":{"title":"Nike Livestrong","text":"Nike and Livestrong have a long history. Nike started with a simple yellow band that has now become ubiquitous with Livestrong and Lance Armstrong\u2019s fight against cancer. It\u2019s a symbol of hope, unity and strength.\n\nAs Livestrong move to expand and further evolve the Nike Livestrong apparel line, I was approached to help shape the graphic tee line of the collection. The tees provide an amazing canvas to communicate what Livestrong stands for.\n\nCommissioned through Michael Leon Studio"},"pool-trade-show-2011":{"title":"POOL Trade Show \u2014 2011","text":"Event style, design and art direction, brochure, invitation, bags, tshirts, and exhibition design for POOL Trade Show, Aug 2011.\n\nPOOLTRADESHOW is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names. The design direction for the August 2011 Show was developed using of a number of patterns, reflecting exciting new directions in fashion."},"tracy-a-franklin-crewel-work-book":{"title":"Tracy A. Franklin","text":"Tracy A. Franklin is a freelance specialist embroiderer, trained at the Royal School of Needlework. We were commissioned to develop a book on the subject of crewel work. It was our brief to bring this technique up to date with a suitable application and design. The look and feel encourages interest from a new audience, as well as giving a modern appeal to the existing target group.\n\nThe format combines a traditional burst bound book with a heavy natural fibre substrate, unbleached to retain it\u2019s texture. It\u2019s size is slightly off square, creating maximum visibility for the photographic images throughout.\n\nThe front of the book is blind embossed with a graphic texture, leaving the exposed spine to carry the gold foiled title. Inner pages are printed full colour with a spot gold throughout."},"commonwealth-stacks":{"title":"Commonwealth Stacks","text":"Design, Art Direction, Identity, On-garment Branding, Skateboard Graphics for Commonwealth Stacks. Stacks approached Hype Type to design a series of skateboards graphics and on-garment branding with focus on quality, style, attention to detail, and authenticity.\n\nIn 2000, Stacks began making small runs of t-shirts and skateboards in Los Angeles. Stacks grew organically and attracted a following of artists and skateboarders worldwide. The brand embodied the creative side of skateboarding, and became an influential part of west coast visual culture.\n\nIn 2010, founder Michael Leon partnered with skateboarding legend Reese Forbes to relaunch Stacks as an authentic skate brand. Combining world class skateboarding, the finest hardgoods craftsmanship and the graphic heritage of Stacks, they set out to create a more refined perspective on the skateboarder\u2019s lifestyle."},"nike-6":{"title":"Nike 6.0","text":"On-garment branding, design & art direction for Nike 6.0."}}