Brand Identity Design and Visual Language for DC Shoe Co.
Design of the new identity and visual language for DC Skateboarding. The new logo had to be endorsed by the original DC logo, be iconic, conceptual in nature, have meaning, context and story. Aimed at the global core skateboard audience it had to be relevant to skateboard culture. The solution came in the form of a flag. Where DC Skate is directly related and has an alliance to DC. DC Skateboarding is an independent state and gains strength from the alliance in becoming part of the Commonwealth of DC . The DC Skate Flag endorsed by DC, is the story teller, a seal of quality and reliability for the brand. The flag is the new symbol of DC Skateboarding.
CD Michael Leon