Event style, design and art direction for POOL Trade show. Following the success of the work I did for previous POOL Trade Show shows I was commissioned once again to create and develop the design direction for the August 2012 show in Las Vegas. POOL Trade Show is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names.