Event style, design and art direction, brochure, invitation, bags, tshirts, and exhibition design for POOL Trade Show, Aug 2011.
POOLTRADESHOW is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names. The design direction for the August 2011 Show was developed using of a number of patterns, reflecting exciting new directions in fashion.