Event style, design and art direction for POOL Trade Show. POOLTRADESHOW is the leading art and design driven fashion tradeshow for emerging brands. Where the visionaries of retail come to scout hot new items designed specifically for the boutique market. From emerging designers to the worlds best graphic artists, POOL is where art and design meet and shape the trends. The show earns its industry reputation as a launching pad for emerging art and design driven brands that quickly become industry household names. The design direction for the 2012 show was developed using a flexible typographic approach, reflecting exciting new directions in fashion.